Strategic Land Promotion
We work with landowners to unlock the true value of their land and fund all planning costs. Talk to us about how our land promotion agreements work today.
With a 97% planning success rate, Muller Property Group is a strategic planning partner for landowners, and one of the UK’s leading land promotion specialists across residential and care home & later living development.
We manage the complex, time-consuming planning process from start to finish, securing planning permission, and preparing your land for development, so you can maximise its value without the effort or cost.
10,158+
2,082+
Care Beds in the planning process (via Option and Freehold ownership)
£2.5bn+
gross development value accross the portfolio
1000+
Acres of land under promotion
The Muller Approach
to Land Promotion
We fully fund all land promotion agreements, covering all planning, survey, design, and legal costs, so landowners can access expert-led planning support without any upfront outlay. You retain ownership of your land throughout the process.
We manage every stage of the journey, from initial appraisal through to planning consent and sale, helping landowners maximise the true value of their site. And because our fee is only drawn from a successful sale, our interests are entirely aligned with yours.
Over
25
years’ experience promoting a wide range of land types through the planning system, creating value for landowners and contributing to the communities where we work.
Could Your Land be Suitable?
We typically consider sites of 1 acre or more across England and Wales, whether greenfield, brownfield, or within settlement boundaries. If you’re unsure whether your land has development potential, our initial appraisal is free and without obligation.
Agricultural land
We help diversify and maximise the long-term value of your land, including farm buildings, nurseries, and smallholdings. We also assess larger fields with residential or care development potential. We handle the rural planning complexity and advise clearly on what a promotion will deliver for you and your family.
Brownfield and urban sites
Former industrial land, redundant retail plots, care homes, and office parks have significant development potential. We have specialist knowledge of remediation requirements, contamination constraints, and infill planning policy. We provide a realistic, evidence-based view of what your site could achieve.
Grey and green belt sites
We manage planning policy, design solutions, and local authority engagement to realise development potential on grey and green belt land. We provide support with larger residential properties, hotels, pubs, car showrooms, and neighbourhood centres. Complex sites are where we do our best work.
Types of sites we look for
Garden Centre / Nurseries
Car Showrooms
Single houses occupying large grounds
Existing office and business parks
Hotels
Public Houses occupying large plots and car parks
Neighbourhood centre sites or part thereof
Former Care Homes
Out of Town retail sites on the edge of residential areas
General brownfield infill opportunities
Small farm buildings
Small sites with existing residential planning
Land Requirements
1 acre +
Typically 1-5 acres of land but for large, long terms strategic sites, 5 acres and upwards
Population Density
Local Amenities
Green/Brown field
Why Choose Muller Property?
We identify land with real development potential, working entirely at our own cost and risk. We give you an honest opinion of what your site can support and take you through the entire process, offering:
- A 25-year proven track record and a management team that has worked together for 15 years
- Delivery on even the toughest sites, securing planning approvals where other land promotion companies can’t
- An in-house technical team to manage each stage of planning and development
- Full alignment with housing and employment initiatives to help maximise the value of your land
- A fast and honest assessment of development prospects, early intervention, and short time frames for actionable responses
- Confidentiality across every land promotion agreement
Land Promotion: Step by Step
Initial appraisal
We conduct a thorough assessment of your land, considering location, planning policy, site constraints, and potential uses. This identifies the most promising opportunities and ensures a realistic land promotion strategy from the outset.
Land promotion agreement
We put in place a formal land promotion agreement with you, setting out the responsibilities and funding, and confirming that we take on the risk. We cover all costs, ensuring the landowner pays nothing.
Planning submission
We submit a planning application, including architectural designs, environmental reports, and supporting documents. If needed, we manage appeals, liaise with local authorities, and address challenges to optimise the chances of approval.
Marketing Your Land
Once consent has been secured, we carefully market the opportunity to a wide network of developers and housebuilders, encouraging competitive interest to achieve the strongest possible outcome.
Latest Developments
Earl Shilton, Leicestershire
Colchester, Essex
Northampton, Northamptonshire
Get A Free Land Appraisal
We’re always seeking new sites with potential for residential, healthcare, or commercial development.
Submit your details for a free land appraisal to learn how strategic land promotion could maximise the value in your land.
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