Infill Land Development & Promotion
Unlock the development potential of overlooked land
Unlock the development potential of overlooked land
Small, awkward or underutilised land can hold more potential than you might think.
Muller Property Group specialises in identifying development opportunities that aren’t always obvious. From large gardens and vacant plots to irregular parcels and redundant land, we assess what’s possible, fund the planning process and work to secure a commercially deliverable planning permission.
We provide the capital, expertise and planning strategy needed to unlock the lands potential.
Own small, or underutilised land? It may have development potential you haven't considered.
Could your land have development potential?
Sometimes the smallest sites present the biggest opportunities
A piece of land doesn’t need to be a large development site to have potential.
A gap between existing properties, part of a large garden, an unused yard or an awkward parcel of land could provide an opportunity for carefully designed new development.
The key is understanding what can realistically be accommodated within the site while responding to access, neighbouring properties, planning policy and other constraints.
You don’t need to know whether your land is suitable before speaking to us. That’s what our initial appraisal is designed to establish.
What types of infill land do we consider?
Small infill plots
Large residential gardens
Irregular or awkward plots
Paddocks and edge-of-village land
Vacant urban land
Redundant commercial yards
Why infill development can be challenging
Small doesn’t necessarily mean simple. Infill sites often sit close to existing homes, roads and infrastructure. That can mean fitting a viable development into a constrained site while demonstrating that it works for both future occupants and the surrounding area.
Some of the issues that may need to be considered include:
Access
Can safe and practical access to the site be achieved?
Site layout
Can the available land accommodate an appropriate development while making efficient use of the space?
Neighbouring properties
Privacy, overlooking and the relationship with existing homes can influence the design.
Highways
Vehicle movements, parking and highway requirements may need to be addressed.
Drainage & utilities
Existing infrastructure and the ability to service the development can affect what is achievable.
Planning & design
The proposal needs to respond to the site’s surroundings and establish a strong planning case.
The presence of constraints doesn’t necessarily mean the land cannot be developed. It means the right strategy matters.
How infill land development works
We manage the process required to establish what your land could accommodate, address the site’s constraints and work towards a commercially deliverable planning permission.
Assess
We review the site’s planning position, previous use, technical constraints, remediation requirements and development potential.
If we don’t believe there is a realistic opportunity, we’ll tell you.
Develop the strategy
If the site has genuine potential, we agree a clear strategy for bringing the land forward.
You retain ownership while we begin the work required to progress the opportunity.
Fund the planning process
Muller funds the planning, legal and professional costs, including the technical investigations required to support the development strategy.
Secure planning permission
Our team coordinates the planning strategy, technical specialists and discussions required to move the site towards a viable development proposal.
Maximise the land value
We manage the planning application with the aim of securing a robust, commercially deliverable planning permission that unlocks the development potential of your land.
We take on the planning risk
Trying to establish the development potential of a small or awkward plot yourself can require considerable upfront investment.
Architects, planning consultants, highways specialists and other technical advisers may all be required before there is certainty that planning permission can be achieved.
If we believe your land has genuine development potential, we invest our own capital to pursue it.
We fund the planning and technical work, coordinate the professional team and manage the planning strategy required to bring the opportunity forward.
You retain ownership of the land throughout the promotion process.
years of land promotion experience
of planning costs funded from our own capital
planning success rate
gross development value accross the portfolio
Making every part of the site work harder
With larger sites, there may be more flexibility around where development can go. With infill land, every metre can matter.
The development strategy needs to balance what the site can accommodate with access, neighbouring properties, parking, amenity, drainage and the character of the surrounding area.
Our approach is therefore site-specific.
Rather than trying to force a standard solution onto an awkward plot, we work with the site’s constraints to establish a development proposal that is both achievable and commercially viable.
The source material specifically talks about bespoke plans for irregular parcels and maximising the use of the available land.
We take on the complexity
We invest our own capital
We fund the planning, legal, environmental and technical work required to promote the site.
We manage the technical issues
Our team coordinates the specialist investigations needed to understand contamination, remediation, highways, drainage, ecology and other site constraints.
We create deliverable schemes
We don’t pursue planning permission in isolation. We develop proposals around what can realistically be delivered.
You deal with decision-makers
You deal directly with the people responsible for your project, from the first conversation through to completion.
Could part of your garden have development potential?
A large garden can sometimes provide space for additional development without requiring the entire property to be redeveloped.
The opportunity might involve land alongside a property, land to the rear, or a substantial part of a garden that could potentially accommodate a separate development. But garden development needs careful consideration.
Access, neighbouring properties, privacy, available space and the relationship between any proposed development and existing homes can all influence what is achievable.
That’s why the first step isn’t drawing new houses on a plan. It’s understanding the site.
Muller can assess the land and give you a straightforward view of whether we believe there is a realistic development opportunity.
Find out what your land could achieve
Speak to our Land Team today and discover how we can help you create lasting value on your land.
Request a free, confidential infill land appraisal
If you own or control land and would like an initial view on its development potential, we would be pleased to review the opportunity.
Receive an initial assessment of your site’s development potential and understand the opportunities, constraints, and likelihood of achieving brownfield planning permission.
Submit your details for a free land appraisal, and a member of our team will be in touch.
Latest News
Read more about our previous and current land development schemes.
Small and infill land development FAQ
What is infill land?
Infill land is a small or underutilised parcel of land located within an existing town, village or developed area that has the potential to accommodate new development. This can include large residential gardens, vacant plots between existing buildings, redundant commercial yards or irregular pieces of land that can be brought forward for housing or other appropriate uses.
How do I sell a small plot of land?
You can sell a plot of land independently based on its development potential. However, while you can sell land without planning permission, securing planning consent often significantly increases its value. At Muller Property, we assess your site’s potential, fund the planning process using our own capital and market the consented site to housebuilders and developers to help achieve the best possible return.
Is my land too small to be sold?
No site is automatically too small. Small or awkward plots can have development potential if they are in the right location and can accommodate a well-designed scheme. There is often potential to host single homes, townhouses, or small commercial units. Every site is different, so we carry out a confidential appraisal to determine whether your land offers a realistic opportunity for infill development.
Can I sell my large garden?
Yes. Large residential gardens can often be suitable for infill development. Successful projects require careful planning, such as ensuring suitable vehicle access and respecting the privacy and light of neighboring properties, but when managed correctly selling a large garden can unlock significant value. Muller Property handles these technical complexities for you, assessing your site’s specific potential and managing the entire promotion process, to help you unlock the full development value of your small plot of land.
Do I need planning permission before approaching Muller?
No. You can approach us at the very beginning.
We’ll assess the land first and, if we believe there is a viable development opportunity, explain how it could be progressed.
Who pays the planning costs?
Where Muller agrees to promote a site, we fund the planning and professional costs required to bring the opportunity forward using our own capital.
What if my plot has difficult access or an unusual shape?
That doesn’t automatically rule out development.
Access and site configuration are important considerations, but our initial appraisal is designed to establish whether those constraints can realistically be addressed.